You may be asking yourself what I could possibly mean by ‘craft beer creep’. Could I be talking about the guy at the bar leering from behind his chalice of porter? Perhaps this the guy who scoffs at your choice as you stand in the line of the liquor store with a 12 pack of Bud? Or is this that irritatingly outspoken person on the internet going off about how this years ‘hot beer’ isn’t nearly as good as it was last year? Or could it be something else, something completely different?
Pardon if I go a bit geeky on this next bit, but anyone who has played as the Zerg in the globally popular game Starcraft will have seen the term ‘Creep Colony’. For the uninitiated, a creep colony spreads out ‘creep’ on the play surface making it able to place new buildings on it, spreading out the species (the Zerg’s) influence on the game. (for more on Starcraft ‘creep’ see this link http://starcraft.wikia.com/wiki/Creep )I’m using this analogy for craft beer because of a trend I am starting to see develop on Vancouver Island.